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Top Retail tech fundings

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techstart Kenya

The 2020 covid pandemic has revolutionized how things happen across all industries, among the sectors that have been affected by the changes in the retail sector. The retail sector has been forced to change how things used to be done and adapt new technology to serve clients who are now in a “Stay at home” position.

Most Retail investors made heavy losses accruing to over 42% of Gross income in the industry.

Despite this, some retailers managed to stay afloat despite the drastic changes by adapting new technology fast. Here are some of them:

Roamler

In June, an Amsterdam-based on-demand workforce platform Roamler in June raised 20 million euros in a Series B funding round from Endeit Capital Smartfin and Achmea Innovation Fund. Founded in 2011the company plans to use the funds to expand operations in the Netherlands and its business reach internationally but first in Germany.

Arzoo

Arzooo, a B2B retail tech platform that transforms 300,000+ SMEs with its flagship “Go Store” product, raised US$7.5 million in a Series A funding round in October. The round was led by WRVI Capital, with existing investors 3Lines Venture Capital, a US-based investor, and Jabbar Internet of UAE. The company was announced to use this fresh capital for its tech-up-gradation and market expansion.

Cosmos AI

The developer of a data analytics platform to foresee the shopping behavior of consumers with regards to offline purchases, Cosmos AI in August secured US$15 million in Series A funding round. Led by Tiga Investments, the funds will be used to drive customer acquisition and product R&D.

RevLifter

RevLifter, an AI-powered technology provider that personalizes deals for retailers across any marketing channel, secured £3.4 million (about US$4.6 million) in a Series A funding round. The round was led by Maven Capital Partners and Gresham House Ventures. The fund will enable RevLifter to reach its growth projections faster, enabling the directors to scale the team, translate the pipeline, and improve their technology to help their clients.

Tilter

Tiller, an AI-powered software provider that uses computer vision to recognize products without barcodes, in October received US$7.5 million in a venture capital round. Investec Emerging Companies (IEC) with participation from Eleanor Venture and New York’s Cornell University, led the round. The fund will allow Tiliter to expedite its expansion across Europe and the U.S., with many supermarkets.

Greenbits

Greenbits is a cannabis retail platform serving medical dispensaries and adult-use retailers. In April, the company received a US$23 million Series B financing round. Tiger Global Management, along with Casa Verde, a Los Angeles-based cannabis investment fund, DNS Capital, and several prominent industry executives with experience in software and payments led the round. The company will use the funds to accelerate sales, marketing, and product development while expanding product and service offerings to new geographic markets.

Stacking

E-commerce intelligence platform Slackline in November sealed US$50 million in Series A funding round from Goldman Sachs Growth Equity. Founded in 2014, Slackline uses a blend of data analytics and marketing automation with a team of in-person e-commerce experts to build personalized sales strategies for brands that sell on third-party marketplaces like Amazon. The company plans to spend this fund on continuing to develop its tech stack and scaling globally.

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Business

Best Examples Of Copywriting in 2021

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What is Copywriting?

  Copywriting tends to have a lot of meanings and speculations surrounding it. People confuse it with copyright, which refers to someone who has the right to publish a book or photo. In addition, it does not necessarily refer to writing online content, social media posts, or blogs, although these three go hand in hand with copywriting.

Copywriting is the act or occupation of writing a text mainly for advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase a brand’s popularity and ultimately persuade a person or group to take a particular action.

Who is A Copywriter

Copywriting is indeed much more than just writing. After all, you create content that drives conversions. Although copywriters and content writers both perform functions that require a certain level of writing skill, talented copywriters are often more experienced content writers.

As a successful copywriter, you should understand how to create online content and market through search engines and advertisements. Please focus on achieving the ultimate goal, which is to increase conversions of your business.

Types of Copywriters

Social Media Copywriting is as a business, and your goal is to make money. The formats are so different, so you have to make sure your brand messaging is consistent. The challenge is to find your target audience through a variety of tactics. Adapting to this style makes it easier to experiment with formats and content. It ensures your brand name remains unique. If you submit your Facebook video to Instagram, make sure the title and description are different.

Insight Copywriting

As an insight copywriter, you should produce high-value educational content that establishes you as an industry authority. You should figure out which audiences you need to focus on. If you’re an expert in a narrow field, provide short but detailed solutions to your clients. For brands with a more experienced audience, expertise-based content can be precious.

SEO Copywriting

All of the technical elements of SEO, such as keywords and anchors, ultimately serve to get your site’s content to rank highly. To get your content to rank high, you have to provide genuine value to users while including some keywords. You’ll be using keywords to breathe life into your copy.

Brand Copywriting

Marketing is a broad term for companies that use promotions and advertising to attract and retain customers. Brand copywriters who want to create a strong emotional response to a product should look beyond the typical customer factors and consider the human experience. In a marketplace full of brands, you have to create a more memorable brand experience.

Email Copywriting

Crafting an email headline that will grab the reader’s attention is quite a challenge because email headlines are often ignored. When considering how powerful and clear to make your CTA, remember that the purpose is to create a response. The commitment should be large enough to make an impact but small enough to be realistic.

The most powerful copy can make a product or a service appear to be virtually irresistible. More importantly, a persuasive copy will, in the end, convince potential customers that your product or service is indispensable. Reading this article will help you understand your audience, focus on what matters. Understand your audience and focus on what matters so you can write copy that converts.

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The Best Air Fryers Of All Time

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With people trying to have healthier lifestyles people are opting for air fryers to cook as it uses very little oil. Oil has been discovered to cause a lot of illness and even weight issues, and that’s why people are opting for food with little or no oil. You can still eat your snacks by using an air fryer to cook them. It reduces their calories and fats, which guarantees healthy snacking.

why you should opt to use an air fryer

Healthier meals; when it comes to an air frier you are sure to get healthy meals .you only use very little oil, almost 20% of the oil you are always supposed to use. The cooking process reduces calories and fats from the food. Lesser calories and fats equal healthy meals.

Safe; using an air fryer to fry food is a safe method .deep friers can lead to bodily harm if the hot oil splashes when cooking.

No smell; fried foods always tend to have smells, and sometimes the smell is irritating, making you avoid eating the food as it makes you full.

Less space; air fryers are portable and small in size. If you place it in the kitchen, you are sure to have enough space in the kitchen.

Cooks faster; when cooking with an air fryer, foods are ready in no time. It sorts all your hunger pangs.

Tips to consider when choosing an air fryer

You have to consider these few tips before buying your air fryer

Type; you can choose between basket and bowl air fryers; each has an advantage. Basket air fryers are way healthier as they funnel the juice and fat away from the food, and you have to check the food by opening it, which lets air in the food.

The capacity of the air fryer; depends on the number of people you want to cook food for from an air fryer. If you are feeding more people, go for larger air fryers or those with more compartments for you to cook more food at the same time.

Kitchen space; if your kitchen space is small, go for an air fryer with many functions like air frying, roasting, grilling, and reheating; these make you save on space and money.

Smart features; you can opt for an air fryer with smart features and this will enable you to switch the air fryer on and off at the touch of your button from your smartphone.

The 5 best air fryers of all time

The Philips TurboStar digital

an expensive air fryer in the market but the best. It cooks food quickly, and one can avoid using oil completely. It comes with a 32.75-quart capacity and has different functions from roasting, baking, grilling, and even frying at a temperature of 400 degrees. The best feature is the keep warm, which guarantees no preheating of meals. Upon purchase, it comes with a recipe book with directions on how to fry 200 air-fried food.

Ninja air fryer Max XL

The easiest-to-use air fryer and comes with reading buttons and a clear manual. It’s also non-stick. And also produces crisp meals.

Cuisinart convection toaster oven air fryer

The first brand to introduce air fryers that allow you to toast bake, convection bake, and air fry. The air fryer produces very crispy food and in a very short time. It also offers a large cooking surface, so it has got you covered when it comes to preparing plenty of meals.

Dash compact air fryer

A very affordable air fryer but performs very well. It is also suitable if one is cooking for themselves or one portion of food. It is small thus does not occupy a lot of space on your kitchen counter. To get the most out of this fryer, adjust up to temperature option 400degrees.an air fryer doesn’t have to be black or white this brand comes in an assortment of different colors.

Instant vortex Air fryer

The simplest to use air fryer and the largest air fryer with a capacity to hold 5.7-liter capacity. This toaster comes with various functions from air frying, roasting, baking, and even reheating. It produces very crisp and even browned food.

Before opting for a particular air fryer, check its functions and power consumption. Explore the market read reviews to choose the best one.

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Business

Why Jooble is the best job search engine

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Most people are looking for jobs, mainly due to the covid pandemic that rendered many people jobless. The best place to find jobs right now is on online platforms. There are many jobs related to your passion, career path, reputable organizations, and well-paying jobs with amazing allowances, benefits, and even holidays. You can go to online search engines, post your resume and meet your future employers. Job seeking is not all about getting employed; you can check for well-qualified candidates on the many job websites. Put your desired employees’ qualifications up and let them apply.

Why try jooble as your job website

You can try jooble as your number one job search engine, with a presence in over 71 countries.

Aggregates ad displays and job ads from thousands of job boards, cooperate recruiter pages, and even newspapers that are fully verified.

It is available in 24 languages suitable for diversity.

Come second to the most visited job search websites with millions of followers, so it’s a trusted job site.

It gives user filters to sort ads by your city distance, date, salary, and even employers so you decide if you can work with them.

It provides a clear indication of the jobs available from full-time to part-time jobs and even offers internships and freelance jobs.

It is easy to find jobs; all you have to do is click on the ads, and it will direct you to the relevant page of the company and apply for the job.

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