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Starting as an Influencer marketer, keep this in mind

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techstart kenya

Most people always assume that influencer marketing is all about looking and using a person’s image to increase sales but it’s about being able to count on the chosen individual to propagate your idea. But in simple terms, influencer marketing is the practice of using an individual as a social media influencer to help market products and services and boost their profile to their audiences or fans.

There are a few strategies an upcoming influencer has to consider in their journey of influencer marketing so that they can bug deals, grow their brand, and earn an income they can even create their own startups.

Find influencers in your industry

You might have knowledge of amazing influencers but you have to check them out to see if they can fit in your idea.

Shape the conversation to fit you

to be an influencer you have to know what you are advocating for with being a genuine influencer comes with many responsibilities. You have to be able to shape and define the conversations and not just advocating what has been put across you. Ask questions especially ones no one has ever had the guts to ask; be bold and are your ideas and opinions are to be considered.

Own your niche

You have to be able to own your niche if you want to become powerful in this growing industry. You can decide to choose a specific area focus on it and grow your brand slowly.

Aim to influence other influencers

When it comes to influencer marketing, people always think it’s about reaching the people, buts it’s all about reaching the right people.

Only do what works for you

The pressure to be like other influencer gets into one’s mind. Be you, use your own ideas, avoid copying someone’s ideas. Cases of plagiarism can harm your personal brand and damage your market credibility, and you will lose gigs.

Be responsive, accessible, and genuine

You have to be responsive to your follower’s messages, whether on Facebook, Instagram, or any other social network. Followers like interactions snubbing them can hurt your brand. Be genuine, show your real self, talk honestly about your life experiences; brands and customers like to associate themselves with real people. You have to be accessible since clients can look for you. Be active on social media; this is major marketing in the world right now.

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Business

Why The 42scores App Is The Best Platform For All Sports Enthusiasts

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The 42scores app is an app that all sports and soccer enthusiasts need. The app is guaranteed to update you with instant notifications, distribute all sports news, achievements of your favorite sportspeople, and the teams you like.

42scores works in combination with the Oasis tips prediction site, one of Kenya’s leading prediction sites with a proven 70% winning bets.

The 42scores site and app load faster and have a clearly defined interface making it easy to use.

The site is easily accessible on your desktop, and you can download the app to your phone its found on the Google play store. You do not have to sign up to access the site’s information. Most probably, customers ask if you have to pay to use 42scores. The answer is no 42scores is free to use.

With 42scores, you are guaranteed live sports news immediately; they happen even in two-minute intervals. The information ranges from which team scores, which player has been carded, or a canceled game.

42scores only provide authentic, factual, and verified information to their customers. They avoid the controversy caused by false news.

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Business

Why Internal Linking Is Good For SEO

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An internal link is any link from one page on your website to another page on your website. Both your users and search engines use links to find content on your website. Your users use links to navigate through your site and to find the content they want to find. Search engines also use links to navigate your site. 

Internal linking is something you have to control as a site owner. With the right internal links, you’ll guide your visitors and Google to your most important pages.

Setting up an internal linking strategy

If you want to set up your internal linking strategy, there are several considerations to take into account. The process of doing so will depend on your site and your goals, of course, but taking the following steps will set you up for an easy and seamless journey.

1. Determine the ideal structure for your site

Imagine your website to be like a pyramid. On top of it is your homepage, there are some categories, and there are individual posts and pages further down.

2. Decide what your most important content is

Then, it would be best if you determined what your most important content is.

In other words, it’s your most important content. It’s about the heart of your business. It’s the content you want people to find when they search for topics or products that you specialize in.

3. Add contextual links

When you write multiple articles about the same topic, link them together to show Google and users that they’re related. You can link directly from sentences in your copy or add links at the end of your post.

4. Link hierarchical pages

If you have hierarchical pages on your website, link parent pages to their child pages and vice versa. Also, don’t forget to link sibling pages to each other. These pages should be related on a well-organized site, and linking them like this will make perfect sense.

5. Consider adding a related post section

Some plugins and modules add complete related posts sections to your posts. If you use one, we recommend testing whether the related posts are associated posts. If you’re not sure, linking to posts manually is probably best.

6. Try adding navigational links

Besides linking from topically related posts and pages, it’s possible to make your cornerstone content more authoritative by adding links to it from the homepage or the top navigation. It would help if you did this with the posts and pages that are most important to your business.

7. Add links to your taxonomies

If you have a blog, it could be beneficial to add internal links to the taxonomies to the post belongs. Adding links to the category and tags helps Google understand your blog’s structure and helps visitors navigate to related posts more easily.

8. Consider adding links to popular or recent posts

The last option to mention is creating internal links to your website’s most popular or newest posts. Preferably create these sections in the sidebar or the footer of your website to have them appear on all pages and posts.

Interlinking your articles increases your website’s visibility. With visibility, you will get subscribers, and your site will rank well in the search engines.

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Business

Why A Server Owner Should Have A Carl-bot

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A server owner or employee who wants to save on time should try a carl-bot. A carl bot is a discord administration and moderation bot that comes in handy, especially when it comes to doing and managing menial tasks on your servers, from sending messages to the platform, assigning roles to specific members, and giving specified commands. For messages, the carl bot has preset messages from welcoming new members, farewell messages to leaving members, and sending banning or reprimanding messages when a member goes against the set guidelines. A carl bot ensures content remains clean and saves on time. Here are the attractive features of a carl-bot.

Five key features carl-bot guarantees

Auto -role

It talks about delegating roles to other people when you are a major server owner. You have the control to assign a specific role to each member. When you assign, use an emoji reaction, which is referred to as reaction role. The reaction role is crucial to you and your target audience. They let your members know they are an integral part of your community.

Custom tags

Server owners use tags to either idea a role or call or command for something.

Tags let you create personalized messages and make it easy for you to make announcements, especially when organizing an event or a meeting. Tags help you engage with your audience.

Preset messages

carlbot easily lets you create a preset message for welcoming, farewell, or issuing a ban. carl bot spares you a lot of time you would have used to typing, especially if it’s a greeting anytime a new member joins the group. Preseting the message ensures a welcome message pops up when a new member joins. You can also ensure that your messages suit your brand messages through an embedded builder.

Advanced automod

It comes with beautiful features that assist you, especially in controlling a crowd. And avoid rules violations. The automod is the best filter; it lets you send a warning to a potential rule breaker, filter spam, kick out fakes, and mute members who might seem offensive. It also deletes abusive content, which maybe be specific words that go against your guidelines. The words are initially preset in your servers.

Activity logging

Logging refers to creating a record of any action taking place in your servers. It stems from who was invited, who joined within a month, deleted messages, and any updates. For efficiency, carl-bot lets you log in to everything in a specific channel. It also promotes privacy, limiting the number of people to see the record.

The carl bot is the best choice when one owns the server. You will enjoy the use of preset messages, which saves you the time to draft new messages. The advanced automod guarantees clean content that aligns with set guidelines and is suitable for privacy as you will give a server owner to approve people who will look at the records.

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