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Could LinkedIn messaging be ruining your brand?

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LinkedIn, like any other social media platform, continuous poor performance ruins your brand image and that of your company. Salespeople have already flooded the platform and can constantly bombard you daily with zero-value sales pitches and are quite annoying. This leads to users blocking and marking them as spam.

The following is a list of unethical behaviors that can badly ruin the image of your brand on linkedIn :

The Bait trap

It is the most offensive type of message and this gains one an instant block from me. This message is mostly the “hey, we have things in common do you want to connect?” followed by an immediate blind pitch after accepting the connection request.

The Copy and Paste

It is the message you send to as many random people as possible. This message isn’t even addressed to me it doesn’t even have my name on it. It’s a type of messaging at the same sales level as walking through the mall and having a kiosk worker yell, “Hey you! Buy my products!”. Hard pass that an Instant block.

You need to add value .

It will help if you are unique.

You have to show that you care. About your customers about your product and about helping others.

In many ways, I think online prospecting is more challenging to accomplish than over the phone or in person. Easier to execute, sure but, it’s also much easier for someone to hit delete than it is to hang up a phone on you or slam a door in your face. Get creative. Put yourself in the prospect’s shoes and try to come up with some messages that you might be open to hearing if you were the recipient.

If you’re not creatively adding value and being different, then you’re the one always getting blocked and deleted. If you’re always blocked and deleted, what do you think happens if you call or email? Same thing. And if the prospect does end up needing your product one day, they’re going to call your competitor. Not you. I promise.

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Business

Why Internal Linking Is Good For SEO

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An internal link is any link from one page on your website to another page on your website. Both your users and search engines use links to find content on your website. Your users use links to navigate through your site and to find the content they want to find. Search engines also use links to navigate your site. 

Internal linking is something you have to control as a site owner. With the right internal links, you’ll guide your visitors and Google to your most important pages.

Setting up an internal linking strategy

If you want to set up your internal linking strategy, there are several considerations to take into account. The process of doing so will depend on your site and your goals, of course, but taking the following steps will set you up for an easy and seamless journey.

1. Determine the ideal structure for your site

Imagine your website to be like a pyramid. On top of it is your homepage, there are some categories, and there are individual posts and pages further down.

2. Decide what your most important content is

Then, it would be best if you determined what your most important content is.

In other words, it’s your most important content. It’s about the heart of your business. It’s the content you want people to find when they search for topics or products that you specialize in.

3. Add contextual links

When you write multiple articles about the same topic, link them together to show Google and users that they’re related. You can link directly from sentences in your copy or add links at the end of your post.

4. Link hierarchical pages

If you have hierarchical pages on your website, link parent pages to their child pages and vice versa. Also, don’t forget to link sibling pages to each other. These pages should be related on a well-organized site, and linking them like this will make perfect sense.

5. Consider adding a related post section

Some plugins and modules add complete related posts sections to your posts. If you use one, we recommend testing whether the related posts are associated posts. If you’re not sure, linking to posts manually is probably best.

6. Try adding navigational links

Besides linking from topically related posts and pages, it’s possible to make your cornerstone content more authoritative by adding links to it from the homepage or the top navigation. It would help if you did this with the posts and pages that are most important to your business.

7. Add links to your taxonomies

If you have a blog, it could be beneficial to add internal links to the taxonomies to the post belongs. Adding links to the category and tags helps Google understand your blog’s structure and helps visitors navigate to related posts more easily.

8. Consider adding links to popular or recent posts

The last option to mention is creating internal links to your website’s most popular or newest posts. Preferably create these sections in the sidebar or the footer of your website to have them appear on all pages and posts.

Interlinking your articles increases your website’s visibility. With visibility, you will get subscribers, and your site will rank well in the search engines.

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Business

Why A Server Owner Should Have A Carl-bot

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A server owner or employee who wants to save on time should try a carl-bot. A carl bot is a discord administration and moderation bot that comes in handy, especially when it comes to doing and managing menial tasks on your servers, from sending messages to the platform, assigning roles to specific members, and giving specified commands. For messages, the carl bot has preset messages from welcoming new members, farewell messages to leaving members, and sending banning or reprimanding messages when a member goes against the set guidelines. A carl bot ensures content remains clean and saves on time. Here are the attractive features of a carl-bot.

Five key features carl-bot guarantees

Auto -role

It talks about delegating roles to other people when you are a major server owner. You have the control to assign a specific role to each member. When you assign, use an emoji reaction, which is referred to as reaction role. The reaction role is crucial to you and your target audience. They let your members know they are an integral part of your community.

Custom tags

Server owners use tags to either idea a role or call or command for something.

Tags let you create personalized messages and make it easy for you to make announcements, especially when organizing an event or a meeting. Tags help you engage with your audience.

Preset messages

carlbot easily lets you create a preset message for welcoming, farewell, or issuing a ban. carl bot spares you a lot of time you would have used to typing, especially if it’s a greeting anytime a new member joins the group. Preseting the message ensures a welcome message pops up when a new member joins. You can also ensure that your messages suit your brand messages through an embedded builder.

Advanced automod

It comes with beautiful features that assist you, especially in controlling a crowd. And avoid rules violations. The automod is the best filter; it lets you send a warning to a potential rule breaker, filter spam, kick out fakes, and mute members who might seem offensive. It also deletes abusive content, which maybe be specific words that go against your guidelines. The words are initially preset in your servers.

Activity logging

Logging refers to creating a record of any action taking place in your servers. It stems from who was invited, who joined within a month, deleted messages, and any updates. For efficiency, carl-bot lets you log in to everything in a specific channel. It also promotes privacy, limiting the number of people to see the record.

The carl bot is the best choice when one owns the server. You will enjoy the use of preset messages, which saves you the time to draft new messages. The advanced automod guarantees clean content that aligns with set guidelines and is suitable for privacy as you will give a server owner to approve people who will look at the records.

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Business

What You Need To know About Pinned TikTok videos

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If you are a TikTok fan then the pinned aspect feature on people’s videos has not come as a surprise. Tiktok launched this feature and has become active on its user interface in September 2021. Users can pin three videos they feel can promote their content and propagate them to greatness. You do not have to be verified to use it it’s available for use for each user. Here are reasons why you should use the pinned videos feature.

why use the pinned video feature

Get followers; Pinned videos are going to make you a TikTok sensation and thus putting you out there. When viral you will get new followers.

Many likes; when many people get access to your account and content either dancing, singing, or comedy and the content is amazing and unique you will get likes.

Views; for a pinned TikTok video the content has to be amazing to get people to watch it to the end and even comment and request for other videos.

Getting verified; if you get many likes people talking about you and trying your unique trends whether dances, funny videos TikTok recognizes creativity and new fun trends.

Tiktok You can get endorsements through TikTok which can earn you cash. Pin that TikTok video that you believe is the best to make yourself a viral sensation. Tiktok is the best place for fun, learning, and socializing.

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