This article aims to show you how to attract users and make them hungry for more. Who is this post for? Anyone with a website. Not all of the items listed below will apply directly to you and your business; however, they are, at the very least, an excellent source for inspiration.
- Optimize for Search Engines (SEO)
Effective SEO, common sense and web standards go together. The idea is to create semantic, valid code that uses the right tool for the job. This means using the right HTML tags and having a unique title and appropriate meta data for each page. Ensure search engine spiders can correctly index your site. And don’t forget that good content is a must. Remember, the most important way to climb the search engine ranks is through quality links. For more information on this, visit the Google Webmasters/Site owners guidelines.
- Write Articles
Writing articles for other sites as well as your own is a fantastic way to get noticed. If you work with web technologies, consider writing a tutorial for Nettuts+. If you sell power tools, consider writing an article about the best router for making coffee tables. Target the niche that you’re after. Just make sure you add your URL next to your name. If it’s well-written, people will want to know more about you.
- Create a Blog
As you know, blogs are big and they are continuing to thrive as people want quick, useful information about a product, service or general news. WordPress has been at the forefront of blogging and gives us the tools to make rich, search engine-friendlyblogs with beautiful designs. Of course, it is up to you to fill your blog with fresh and catchy content.
- Get on Twitter
We all know the power of Twitter by now, and much has been said on the subject of using Twitter as a marketing tool. But the fact remains: it is a very effective way of getting noticed. Get the most out of Twitter by choosing one of the many tools available. Keep inside your niche area, follow people that matter to your website, and make it personal. Do not just spout marketing spiel or you will quickly lose followers. If you are part of a niche area consider setting up your own Twibe (a group of Twitter users) or use Twitter’s list feature.
- Place Your Content Elsewhere
Your website is not the only place to put your content. If you sell a product, you can also list it on eBay. If you are a band, why not put your songs on Last.fm? If your site publishes tutorials, you can also submit a tutorial to other sites, like Nettuts+. Once people
- Publish and Share YouTube videos
We all know that YouTube is massive. One of the biggest ways that websites get noticed is by uploading or creating creative, fun, shocking, interesting, or downrightweird videos. Setting up your own channel will allow users to subscribe to it, thus giving you more eyes on your content and website URL. Making a short introduction, or a series of clips like Expert Village is a cost-effective way of driving traffic
- Attend Networking Events
Networking events can be a fun and effective way to promote your website. Armed with your business cards and an approachable smile, you are sure to meet someone who is interested in your services or who knows someone else who will be.
The key is in choosing the right event for you and being prepared. Networking events are normally based around certain types of businesses or they target professionals in specific areas. Choose what is best for you. Check online event sites like Facebook,Meet-up or the local paper. If you can`t find one in your area, run your own!
- Use Social Bookmarking
The last tip is also one of the best and easiest. Stemming from the simple idea of having a “Tell a friend” form on your website, allow users to bookmark your site on the many social bookmark sites. That way, you are letting other popular sites do the hard work for you. Social bookmarking meta-services like AddToAny are a simple way for users to publish your site to their accounts on Facebook, Delicious,StumbleUpon and many more with one
- Run Competitions
On the flip side of winning an award, running a competition can be just as beneficial to your analytics stats. This could be as simple as coming up with a new name for your latest product, or as complex as designing a new logo. Either way, this will attract more users to your
- Have Business Cards at Hand . . . Always
Ensure you always have business cards to hand out. If you meet someone needing your services, it always pays to have a striking and memorable business card to exchange. It is worth spending time on your business card to make it creative and memorable, otherwise you may just be left at the bottom of the pile with the rest.